![](https://i0.wp.com/fm360.umn.edu/wp-content/uploads/2019/10/FM360_logo.png?resize=970%2C421&ssl=1)
FM360 is a collaborative metrics service for farmers markets that was developed through a partnership between market advocates, market managers, and researchers from the University of Minnesota.
The goals of FM360 are: 1) to provide farmers market managers with the metrics they need to make more informed decisions for their markets to succeed and 2) to provide market advocates with metrics to better articulate the value of farmers markets, and the value of small and medium-sized farms, to Minnesota’s food system.
Markets participated in 2023
Vendor responses in 2023
Visitor responses in 2023
Markets participated since 2016
![](https://i0.wp.com/fm360.umn.edu/wp-content/uploads/2019/07/DSC_0176-e1562435711722.jpg?resize=1080%2C720&ssl=1)
![](https://i0.wp.com/fm360.umn.edu/wp-content/uploads/2019/07/DSC_9706-e1562436268307.jpg?resize=1080%2C720&ssl=1)
![](https://i0.wp.com/fm360.umn.edu/wp-content/uploads/2019/07/DSC_9759-e1562436084331.jpg?resize=1080%2C720&ssl=1)
![Tomato and Fork tomato and fork graphic](https://i0.wp.com/fm360.umn.edu/wp-content/uploads/2023/05/tomato.png?resize=140%2C147&ssl=1)
Metrics from 71 participating markets in 2023
![Graphic: 41% owned and operated by women. Percentage of business at the participating farmers' markets that were majority owned by women.](https://i0.wp.com/fm360.umn.edu/wp-content/uploads/2024/04/fm360_infographics_2023_icons-05.png?resize=900%2C900&ssl=1)
Owned and Operated by Women
Percentage of businesses at the participating farmers markets that were majority owned by women
![Graphic: 41% owned and operated by women. Percentage of business at the participating farmers' markets that were majority owned by women.](https://i0.wp.com/fm360.umn.edu/wp-content/uploads/2024/04/fm360_infographics_2023_icons-03.png?resize=900%2C900&ssl=1)
Products Made by Market Vendors
Percentage of products sold that were produced/made by vendors at the participating farmers markets
![Graphic: 780 Local Farms Supported. Estimated number of farms represented at the participating farmers markets](https://i0.wp.com/fm360.umn.edu/wp-content/uploads/2024/04/fm360_infographics_2023_icons-04.png?resize=900%2C900&ssl=1)
Local Farms Supported
Estimated number of farms represented at the participating farmers markets
![Graphic: 77,000 Farm Acres Supported. Number of farm acres operated by vendors at the participating farmer's markets.](https://i0.wp.com/fm360.umn.edu/wp-content/uploads/2024/04/fm360_infographics_2023_icons-06.png?resize=900%2C900&ssl=1)
FARM ACRES SUPPORTED
Number of farm acres operated by vendors at the participating farmers markets
![Graphic: 100+ Varieties of farm products grown, raised, or produced. Number of farm products that were sold at the participating farmers' markets](https://i0.wp.com/fm360.umn.edu/wp-content/uploads/2024/04/fm360_infographics_2023_icons-07.png?resize=900%2C900&ssl=1)
VARIETY OF FARM PRODUCTS GROWN/RAISED/PRODUCED
Number of farm products that were sold at the participating farmers markets
![Graphic: 475 of vendors donated unsold farm products](https://i0.wp.com/fm360.umn.edu/wp-content/uploads/2024/04/fm360_infographics_2023_icons-08.png?resize=900%2C900&ssl=1)
VENDORS DONATED UNSOLD FARM PRODUCTS
Percentage of farm vendors at the participating farmers markets who have donated unsold products
![Graphic: 1,717 Local Business Supported](https://i0.wp.com/fm360.umn.edu/wp-content/uploads/2024/04/fm360_infographics_2023_icons-09.png?resize=900%2C900&ssl=1)
LOCAL BUSINESSES SUPPORTED
Number of local businesses represented at the participating farmers markets
![Graphic. 2.1 million visits. Estimated number of visits to participating farmers' markets](https://i0.wp.com/fm360.umn.edu/wp-content/uploads/2024/04/fm360_infographics_2023_icons-10.png?resize=900%2C900&ssl=1)
CUSTOMER VISITS
Estimated number of visits to the participating farmers markets
![Graphic: 19% of visitors came without a car.](https://i0.wp.com/fm360.umn.edu/wp-content/uploads/2024/04/fm360_infographics_2023_icons-11.png?resize=900%2C900&ssl=1)
VISITORS WHO CAME WITHOUT A CAR
Percentage of visitors who walked, biked or took public transit to the participating farmers markets
![Graphic: 34.3 miles. Average longest distance farm vendors traveled to the participating farmers markets.](https://i0.wp.com/fm360.umn.edu/wp-content/uploads/2024/04/fm360_infographics_2023_icons-12.png?resize=900%2C900&ssl=1)
MILES FARM PRODUCTS TRAVELED
Average longest distance farm vendors traveled to the participating farmers markets
![Graphic: 81+ varieties of farm fresh fruit and vegetables. Number of farm fresh fruits and vegetables at were sold at the participating farmers' markets](https://i0.wp.com/fm360.umn.edu/wp-content/uploads/2024/04/fm360_infographics_2023_icons-13.png?resize=900%2C900&ssl=1)
VARIETIES OF FARM FRESH FRUIT & VEGETABLES
Number of farm fresh fruits and vegetables that were sold at the participating farmers markets
![Graphic: 16% First time Vendors Percentage of vendors at the participating farmers' markets that sold at a farmers' market for the first time in 2022](https://i0.wp.com/fm360.umn.edu/wp-content/uploads/2024/04/fm360_infographics_2023_icons-14.png?resize=900%2C900&ssl=1)
FIRST TIME VENDORS
Percentage of vendors at the participating farmers markets that sold at a farmers market for the first time in 2022
![Graphic: $23.25 spent per visit. Average dollars customers spent when visiting one of the participating farmer's markets](https://i0.wp.com/fm360.umn.edu/wp-content/uploads/2024/04/fm360_infographics_2023_icons-15.png?resize=900%2C900&ssl=1)
SPENT PER VISIT
Average dollars customers spent when visiting one of the participating farmers markets
![Graphic: 19 years in the community. The average number of years the participating farmers' markets have been in operation](https://i0.wp.com/fm360.umn.edu/wp-content/uploads/2024/04/fm360_infographics_2023_icons-16.png?resize=900%2C900&ssl=1)
YEARS IN COMMUNITY
Average number of years the participating farmers markets have been in operation
![Graphic: 47% use of conservation farming practices. Percentage of farm vendors who use at least one the following practices (rotational or management-intensive grazing, direct seeding or no-till, conservation tillage, cover crops)](https://i0.wp.com/fm360.umn.edu/wp-content/uploads/2024/04/fm360_infographics_2023_icons-17.png?resize=900%2C900&ssl=1)
USE OF CONSERVATION FARMING PRACTICES
Percentage of farm vendors who use at least one of the following practices (rotational or management-intensive grazing, direct seeding or no-till, conservation tillage, cover crops)
Thank you to our Partners
![RSDP-UMExtensionLargerMaroon Minnesota Grown Logo](https://i0.wp.com/fm360.umn.edu/wp-content/uploads/2024/04/RSDP-UMExtensionLargerMaroon.png?resize=1000%2C497&ssl=1)
![Minnesota Farmers Markets Aassociation Logo Minnesota Farmers Markets Aassociation Logo](https://i0.wp.com/fm360.umn.edu/wp-content/uploads/2023/05/MFMA-Logo.jpg?resize=600%2C344&ssl=1)
![MISA square Americorps Logo](https://i0.wp.com/fm360.umn.edu/wp-content/uploads/2024/04/MISA-square.png?resize=969%2C714&ssl=1)
![Compeer Financial Logo Compeer Financial Logo](https://i0.wp.com/fm360.umn.edu/wp-content/uploads/2023/05/CompeerFinancialLogo-e1683903337395.png?resize=200%2C144&ssl=1)
![Farmers Markets of Minneapolis Logo Farmers Markets of Minneapolis Logo](https://i0.wp.com/fm360.umn.edu/wp-content/uploads/2023/05/FM-of-MPLS-logo-e1683903356316.png?resize=456%2C340&ssl=1)