Your Market.

From Every Angle.
About FM360Metrics Archive

 

FM360 is a collaborative metrics service for farmers markets that was developed through a partnership between market advocates, market managers, and researchers from the University of Minnesota.

 

The goals of FM360 are: 1) to provide farmers market managers with the metrics they need to make more informed decisions for their markets to succeed and 2) to provide market advocates with metrics to better articulate the value of farmers markets, and the value of small and medium-sized farms, to Minnesota’s food system.

Markets participated in 2023

Vendor responses in 2023

Visitor responses in 2023

Markets participated since 2016

tomato and fork graphic

Metrics from 71 participating markets in 2023

Graphic: 5,700+ Local jobs supported. Estimated number of jobs supported by participating farmers markets.

Local Jobs Supported

Estimated number of jobs supported by the participating farmers markets

Graphic: 41% owned and operated by women. Percentage of business at the participating farmers' markets that were majority owned by women.

Owned and Operated by Women

Percentage of businesses at the participating farmers markets that were majority owned by women

Graphic: 41% owned and operated by women. Percentage of business at the participating farmers' markets that were majority owned by women.

Products Made by Market Vendors

Percentage of products sold that were produced/made by vendors at the participating farmers markets

Graphic: 780 Local Farms Supported. Estimated number of farms represented at the participating farmers markets

Local Farms Supported

Estimated number of farms represented at the participating farmers markets

Graphic: 77,000 Farm Acres Supported. Number of farm acres operated by vendors at the participating farmer's markets.

FARM ACRES SUPPORTED

Number of farm acres operated by vendors at the participating farmers markets

Graphic: 100+ Varieties of farm products grown, raised, or produced. Number of farm products that were sold at the participating farmers' markets

VARIETY OF FARM PRODUCTS GROWN/RAISED/PRODUCED

Number of farm products that were sold at the participating farmers markets

Graphic: 475 of vendors donated unsold farm products

VENDORS DONATED UNSOLD FARM PRODUCTS

Percentage of farm vendors at the participating farmers markets who have donated unsold products

Graphic: 1,717 Local Business Supported

LOCAL BUSINESSES SUPPORTED

Number of local businesses represented at the participating farmers markets

Graphic. 2.1 million visits. Estimated number of visits to participating farmers' markets

CUSTOMER VISITS

Estimated number of visits to the participating farmers markets

Graphic: 19% of visitors came without a car.

VISITORS WHO CAME WITHOUT A CAR

Percentage of visitors who walked, biked or took public transit to the participating farmers markets

Graphic: 34.3 miles. Average longest distance farm vendors traveled to the participating farmers markets.

MILES FARM PRODUCTS TRAVELED

Average longest distance farm vendors traveled to the participating farmers markets

Graphic: 81+ varieties of farm fresh fruit and vegetables. Number of farm fresh fruits and vegetables at were sold at the participating farmers' markets

VARIETIES OF FARM FRESH FRUIT & VEGETABLES

Number of farm fresh fruits and vegetables that were sold at the participating farmers markets

Graphic: 16% First time Vendors Percentage of vendors at the participating farmers' markets that sold at a farmers' market for the first time in 2022

FIRST TIME VENDORS

Percentage of vendors at the participating farmers markets that sold at a farmers market for the first time in 2022

Graphic: $23.25 spent per visit. Average dollars customers spent when visiting one of the participating farmer's markets

SPENT PER VISIT

Average dollars customers spent when visiting one of the participating farmers markets

Graphic: 19 years in the community. The average number of years the participating farmers' markets have been in operation

YEARS IN COMMUNITY

Average number of years the participating farmers markets have been in operation

Graphic: 47% use of conservation farming practices. Percentage of farm vendors who use at least one the following practices (rotational or management-intensive grazing, direct seeding or no-till, conservation tillage, cover crops)

USE OF CONSERVATION FARMING PRACTICES

Percentage of farm vendors who use at least one of the following practices (rotational or management-intensive grazing, direct seeding or no-till, conservation tillage, cover crops)

 Thank you to our Partners

Minnesota Grown Logo
Minnesota Farmers Markets Aassociation Logo
Americorps Logo
Compeer Financial Logo
Farmers Markets of Minneapolis Logo
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