FM360 is a collaborative metrics service for farmers markets that was developed through a partnership between market advocates, market managers, and researchers from the University of Minnesota.
The goals of FM360 are: 1) to provide farmers market managers with the metrics they need to make more informed decisions for their markets to succeed and 2) to provide market advocates with metrics to better articulate the value of farmers markets, and the value of small and medium-sized farms, to Minnesota’s food system.
Markets participated in 2022
Vendor responses in 2022
Visitor responses in 2022
Markets participated since 2016
Metrics from 71 participating markets in 2023
Owned and Operated by Women
Percentage of businesses at the participating farmers markets that were majority owned by women
Products Made by Market Vendors
Percentage of products sold that were produced/made by vendors at the participating farmers markets
Local Farms Supported
Estimated number of farms represented at the participating farmers markets
FARM ACRES SUPPORTED
Number of farm acres operated by vendors at the participating farmers markets
VARIETY OF FARM PRODUCTS GROWN/RAISED/PRODUCED
Number of farm products that were sold at the participating farmers markets
VENDORS DONATED UNSOLD FARM PRODUCTS
Percentage of farm vendors at the participating farmers markets who have donated unsold products
LOCAL BUSINESSES SUPPORTED
Number of local businesses represented at the participating farmers markets
CUSTOMER VISITS
Estimated number of visits to the participating farmers markets
VISITORS WHO CAME WITHOUT A CAR
Percentage of visitors who walked, biked or took public transit to the participating farmers markets
MILES FARM PRODUCTS TRAVELED
Average longest distance farm vendors traveled to the participating farmers markets
VARIETIES OF FARM FRESH FRUIT & VEGETABLES
Number of farm fresh fruits and vegetables that were sold at the participating farmers markets
FIRST TIME VENDORS
Percentage of vendors at the participating farmers markets that sold at a farmers market for the first time in 2022
SPENT PER VISIT
Average dollars customers spent when visiting one of the participating farmers markets
YEARS IN COMMUNITY
Average number of years the participating farmers markets have been in operation
USE OF CONSERVATION FARMING PRACTICES
Percentage of farm vendors who use at least one of the following practices (rotational or management-intensive grazing, direct seeding or no-till, conservation tillage, cover crops)
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